In a previous blog post I mentioned that Americans toss almost 38 billion water bottles in the trash every year. To combat this environmental waste, Brita (you know, the folks who make those cool water filtration products for your home) and Nalgene (check any college student's backpack for one of their fashionable water bottles) teamed up to create the FilterForGood campaign. The success of the campaign is determined by the number of disposable water bottles saved from ending up in your local dump. The environmentally conscious endeavor requires participants to pledge to reduce bottled water waste by using a reusable water bottle (Nalgene, encouraged) or filtered water (this is where Brita's pitchers and faucet mount filters come in.)

I was very excited when I learned about the pledge, so naturally I signed it online and began taking steps to become an active participant. The FilterForGood folks were stoked too and sent us some reusable water bottles for the staff to use along with a few faucet-mount filtration systems to give away.

Get Free Stuff, Save the Planet

Leave a comment at the bottom of this entry describing ways you plan to get the word out about reducing disposable water bottle use. The top three comments will receive a Brita faucet-mount filtration system. Oh, if you're wondering who will be judging the comments, look no further than Razoo's celebrity panel of super heros and rock stars, of course. ;-)

To track the success of the campaign you can view how many water bottles have been saved by using an interactive map on the campaign Web site.

Links of Interest

• Take the Pledge
• Join the Razoo Cause
• Leave a Comment